Emma Watson is looking grown and sophisticated as the new face of Burberry. Emma has shed the image of Hermione Jean Granger from the Harry Potter films that we have become accustomed to.
She will be featured in Burberry’s Fall/Winter ’09 campaign. Donning a classic trench and windswept hair the 19-year-old starlet poses with equally sophisticated male models.
Christopher Bailey (the creative director of Burberry) in a press release said, “Having known Emma both personally and professionally for quite some time, I felt very strongly that she would be perfect and strong enough to hold the whole campaign as the only girl and I loved the idea of Emma being surrounded by these young, cool British guys”.
The Daily Mail is reporting that more risqué images were requested for a photo shoot for W magazine, however Harry Potter producers objected to that plan and the photo shoot was canceled.
Photographer Mario Testino who famously photographed Princess Diana with her sons shot the Burberry campaign and in my opinion captured the quintessential Burberry look while giving it updated and modern appeal.
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